Who
Who.
Gaston Nijs founded 6PACE to train young footballers in speed and physical preparation. He had the method and the results on the pitch, but few people knew about it.
Before
Before.
1,042 followers on Instagram. Training videos all look alike, and followers did not know what 6PACE sold or how to start.
Strategy
Strategy.
Before making anything, we answered three questions.
Who we target
Not the young footballers themselves but their parents, since they are the ones who decide.
Where we reach them
Instagram, with formats that mix 6PACE sessions and lessons from professional football.
How we convert them
A profile built around one promise, highlights that answer the usual questions, then a monthly membership.
What we built
What we built.
Content formats
Recurring formats players and parents share. Some posts passed a million views.
Visual identity
One recognisable look across every post.
Profile and highlights
One promise, the usual questions answered, a direct link to book a session.
L’Abonnement
A monthly membership with programmes and follow up.
Results
Results.
The income comes back every month and no longer depends on his calendar.
BeforeTodayDrag to compare the profile before and today.
In his words
In his words.
“Today I’ve hired five coaches. Social media really made the business take off.”
Gaston Nijs, in the askfor. filmEvery client deserves a solution built for them. Thirty minutes with Keliann to start.