Who
Who.
Bertrand Gusenga is a mortgage broker and real estate investor in Brussels, with his firm Bering Immo. He helps people buy their first home, and coaches investors one to one with Investir avec Bertrand.
Before
Before.
His Instagram account had 91 followers and two posts. Mortgages run on trust, and nobody trusts an empty account.
Strategy
Strategy.
Before making anything, we answered three questions.
Who we target
People interested in real estate who have no in depth knowledge of it.
Where we reach them
Instagram, YouTube and LinkedIn, with short videos and a video podcast.
How we convert them
An online course, one to one coaching, and a mortgage simulator that leads straight to booking a call.
What we built
What we built.
Short videos
Bertrand explains mortgages in plain words. 278 posts so far.
Chez Bertrand
A video podcast. 104,800 views on YouTube.
Website and simulator
The simulator books calls straight into his calendar.
Online course
Becoming a homeowner in Belgium in 7 steps, sold to his own audience.
Results
Results.
Social media is now where most of his clients come from.
BeforeTodayDrag to compare the profile before and today.
In his words
In his words.
“He built a simulator that books clients straight into my calendar, and I get the emails, so we can handle them right away.”
Bertrand Gusenga, in the askfor. filmEvery client deserves a solution built for them. Thirty minutes with Keliann to start.