Who
Who.
Dr. Ioan Hanes is a physician. He presides over the European Lifestyle Medicine Organization and the Belgian Lifestyle Medicine Organization. Once a year, ELMO brings physicians from across Europe together for its congress.
Before
Before.
Physicians are busy, sceptical and receive invitations to events every week. Each edition has to win its audience back, and the congress had to stand out and make registering simple.
Strategy
Strategy.
Before making anything, we answered three questions.
Who we target
Physicians across Europe with an interest in lifestyle medicine.
Where we reach them
The professional channels they already use, with messages built around the programme, the speakers and Brussels.
How we convert them
A clear congress website with a short registration path, then follow up timed with the speaker announcements.
What we built
What we built.
Congress identity
One clear identity for the 7th congress, used on the website, the social pages and the printed banners.
Congress website
A clear programme, the round tables, the four tracks and the schedule, with a short registration path.
Social pages for ELMO and BELMO
Instagram and LinkedIn for both organisations, around the programme, the speakers and the congress days.
Campaigns for physicians
They talked about medicine before they talked about an event.
CRM and lead pipeline
Every lead recorded and sorted. More than 200 physicians entered the pipeline.
Follow up emails
Written for each group of physicians, timed with the organisers’ calendar.
Results
Results.
ELMO now has an audience it can bring back to the next congress.
In his words
In his words.
“Keliann and his team designed a clear identity that everybody understood.”
Dr. Ioan Hanes, in the askfor. filmEvery client deserves a solution built for them. Thirty minutes with Keliann to start.